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Event Details
ETAG Conference – Edinburgh in Action
Tuesday 25 January 2011
Programme
8.30 Registration and Breakfast
9:00 Welcome and update on ETAG plans and activities
Robin Worsnop, Chair of ETAG
9:20 Edinburgh – 2011 and beyond
Councillor Tom Buchanan, City of Edinburgh Council
10:00 Workshop sessions – Building Your Business:
Delivering Visitor Experiences – how can your business work more effectively with some of Scotland’s more popular and successful visitor experiences?
Workshop leader: Catherine Holden, Director of Marketing and Development at National Museums Scotland
Listening to Our Visitors – visitor feedback can make a real difference to your business. The Hub provides an insight into the practical experiences, lessons learnt and business benefits that LTOV has delivered.
Workshop leader: Jenny Lambie, Lambie Gilchrist Consultancy and Jenny Rutherford, The Hub
Tourism and Technology Edinburgh - technology is an increasingly important part of the tourism experience. How is Edinburgh performing in this important area and what does your business need to consider?
Workshop leader: Roger Carter, TEAM Consulting
Tourism Intelligence Scotland – how your business can use market intelligence to get ahead, stay competitive and prosper.
Workshop leader: Jennifer Medcalfe/Sue Crossman, Tourism Intelligence Scotland
11:00 Refreshments and Networking
11:30 Workshops continue
12:40 Keynote Speech - Maximising Scotland's Fastest Growing Industry
Dr Michael Cantlay, Chairman, VisitScotland
13:15 Conference Summary
Robin Worsnop, Chair of ETAG
13:20 Networking Lunch
When & Where
Pollock Halls
18 Holyrood Park Road
EH16 5AY Edinburgh
United Kingdom
Tuesday, January 25, 2011 from 8:30 AM to 2:30 PM (GMT)
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Hosted By
ETAG
ABOUT ETAG
ETAG’s role is to bring together the wide range of businesses which make up Edinburgh’s tourism sector, including transport providers, accommodation providers, attractions, venues, theatres, shops, bars, restaurants, conferences, events and festivals.
ETAG also plays a unique role in bringing the industry together with the public sector agencies who support key components of the tourism product, such as marketing and infrastructure development.
The success of Edinburgh as a visitor destination is delivered and influenced by this hugely diverse range of operators, services and activities all working effectively together.
By building a strong tourism community, providing a network for communication and bringing businesses together to share best practice, collaborate and innovate, our aim is to help you improve your business performance, enhance the visitor experience and strengthen Edinburgh’s position as a world class visitor destination.
Register with ETAG today! It’s free and by doing so, you can keep up to date with the latest information, developments and business opportunities.
